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Course Duration

4 Months

Program Fees

₹84,999

Application Closure Date

20 July 26

Scholarship

NA

Mode

Online

About University

MICA (Mudra Institute of Communications, Ahmedabad) is India's premier institute dedicated to Strategic Marketing, Branding, Digital Marketing, Advertising, Media, and Communication Management. Established in 1991, MICA is an autonomous, non-profit institution renowned for developing industry-ready marketing professionals and business leaders.

Over the years, MICA has built a strong reputation for combining academic excellence with practical industry exposure. Its programmes are designed to meet the evolving needs of modern businesses by integrating marketing strategy, consumer behaviour, branding, digital transformation, creativity, and emerging technologies such as Artificial Intelligence.

Today, MICA alumni hold leadership positions across leading multinational corporations, digital agencies, consulting firms, media houses, startups, and global brands. The institute continues to shape future marketing leaders through innovative pedagogy, research, and strong industry collaborations.

Program Overview

The Advanced Certificate in AI-Powered Digital Marketing & Communication is a future-focused executive programme designed to equip learners with cutting-edge digital marketing skills enhanced by Artificial Intelligence. Developed by MICA in collaboration with upGrad, the programme combines strategic marketing concepts with hands-on training in AI-powered tools, performance marketing, analytics, content strategy, and customer engagement.

Participants gain practical exposure through live industry projects, real-world case studies, AI-enabled marketing workflows, and specialised learning tracks tailored to different experience levels. The curriculum is delivered by renowned MICA faculty and experienced professionals from leading organisations such as Google, Apple, JioHotstar, IMDb, and Meta ecosystem partners.

Learners also have the flexibility to choose from five industry-relevant specialisations, enabling them to build expertise in their preferred domain while preparing for leadership roles in the rapidly evolving digital marketing landscape.

Eligibility

  • Bachelor's Degree in any discipline from a recognised university.
  • Suitable for fresh graduates, working professionals, entrepreneurs, marketers, sales professionals, and career switchers.
  • No prior digital marketing experience is mandatory for the Beginner Track.
  • Candidates with prior marketing experience can opt for the Advanced Track.

Specialization Offered

  • Performance Marketing
  • Digital Brand Strategy
  • E-commerce Management & Marketing
  • Social Media, Content & SEO
  • Marketing Analytics & CRM

Program Structure

  • Foundations of Digital Marketing
  • Marketing Fundamentals
  • Consumer Behaviour
  • Digital Marketing Channels
  • Building Digital Presence with AI
  • Organic & Mid-Funnel Marketing
  • Social Media Strategy
  • SEO & AI-powered Search
  • Content Marketing
  • Email Marketing
  • Paid Marketing Essentials
  • Google Ads
  • Meta Advertising
  • Performance Marketing
  • Marketing Automation
  • Agentic AI & Programmatic Advertising
  • Marketing Analytics & Strategy
  • Web Analytics (GA4)
  • Firebase Analytics
  • CleverTap
  • Integrated Marketing Communication
  • Marketing ROI
  • Business Growth Strategy
Download Syallabus

Careers & Placements

  • This certification programme is designed to strengthen career prospects through industry-relevant skills, portfolio development, and career support.
  • Career Opportunities: Digital Marketing Manager, Performance Marketing Specialist, Growth Marketing Manager, Brand Manager, SEO Specialist, Social Media Manager, Marketing Analytics Consultant, CRM Manager, Content Marketing Strategist, Digital Campaign Manager, Marketing Automation Specialist, E-commerce Marketing Manager.
Our Top

Hiring Partners

Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto

Program Fees

Fee Breakup

Total Fees (4 Months) ₹84,999/-
Annual Fees NA/-
Per Semester Fees NA/-
One Time Fees
₹0/- (Best Value)

No Cost EMI Available

EMI Fee : NA

Scholarship

  • Currently Unavailable
  • At present, no scholarship options are available for this program.
  • For scholarship queries, please connect with the counselor.

Note

  • For any further queries or detailed information regarding the program, fees, or admission process, please connect with the counselor.

Admission Open

Admission Process

1

Fill The Application Form

2

Screening Of Eligibility By Expert Counsellor

4

Admission & Fee Payment

5

Book Your Seat

Start Your Application

Sample Degree

Advanced Certificate in AI-Powered Digital Marketing & Communication

Sample Degree/ Certificate - All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.

View Sample Degree