Course Duration

12 Months

Program Fees

₹1,70,000

Application Closure Date

11 January

Scholarship

NA

Mode

Online

About University

Indian Institute of Management Indore (IIM Indore) is one of India’s premier business schools and an Institute of National Importance, known for its strong academic culture, industry engagement, and leadership development. With a mission to empower professionals with advanced managerial capabilities, IIM Indore blends academic rigor with practical relevance, enabling students to become strategic thinkers and effective leaders. The institute fosters a culture of innovation, research, and ethical business practices while equipping students with the skills needed to navigate dynamic global business environments. Through immersive learning experiences, world-class faculty, and a powerful alumni network, IIM Indore provides transformational education that fuels career growth and broadens professional horizons.

Program Overview

The Certificate Programme in Digital Marketing & Strategy at IIM Indore is a 12-month executive certification programme designed to equip professionals with modern digital marketing expertise and strategic thinking skills. It blends foundational marketing principles with digital tools, analytics, campaign strategy, and emerging technologies like AI-driven marketing. Participants gain hands-on experience with industry tools, and learn how to plan, execute, and measure high-impact digital campaigns that align with business objectives. The programme is delivered primarily online (Direct-to-Device) with an optional on-campus immersion for deeper engagement and networking.

Program Highlights

  • Certificate from IIM Indore

  • Flexible Learning Format

  • Live Online Masterclasses

  • 3-Day Campus Immersion

  • Capstone Project

  • Executive Alumni Status

Eligibility

  • Bachelor’s Degree (or equivalent) from a recognised university with minimum 50% marks.
  • At least 2 years of full-time professional work experience after completing qualifying education
  • Internships/trainee experiences are not counted as full-time work experience 

Specialization Offered

  • Certificate Programme in Digital Marketing & Strategy

Program Structure

  • Introduction to Marketing & Marketing Fundamentals
  • Introduction to Digital Marketing
  • Analytics Fundamentals
  • Digital marketing ecosystem and core principles
  • Understanding digital audience behaviour
  • Organic and paid search strategy
  • Keyword planning and optimisation frameworks
  • Social Media Marketing
  • Content Marketing
  • Display campaigns and ad tools
  • Retargeting strategy and conversion tracking
  • Brand building in digital ecosystems
  • Developing integrated communication plans
  • Data analysis techniques for digital insights
  • Attribution modelling and metrics tracking
  • Applying AI and ML in campaign automation
  • Personalisation and AI-driven decision support
  • Data Visualisation for Decision Making
  • Performance Measurement & ROI
  • B2B Marketing & Marketing Future Trends
Our Top

Hiring Partners

Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto

Program Fees

Total Fees - ₹1,70,000/- (inc. GST)

Admission Process

1

Eligibility Screening

2

Admission Process

3

Screening & Shortlisting

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Degree

View Sample Degree