Course Duration

12 Months

Program Fees

₹1,70,000

Application Closure Date

29 August 26

Scholarship

NA

Mode

Online

About University

The Indian Institute of Management Indore is one of India’s premier management institutes and is part of the prestigious IIM network. Known for its academic excellence, rigorous curriculum, and strong industry relevance, IIM Indore has consistently been recognized among the top business schools in India.

The institute is an Institute of National Importance, offering globally relevant management education with a strong emphasis on research, innovation, and leadership development. With experienced faculty, a strong alumni network, and industry integration, IIM Indore provides a highly credible learning environment. The institute delivers programs tailored for working professionals, combining academic rigor with practical exposure and real-world insights. Its strong brand value and industry recognition make it a preferred choice for professionals aiming for career advancement.

Program Overview

The Certificate Programme in Digital Marketing & Strategy from Indian Institute of Management Indore is a 12 month executive programme designed for professionals aiming to build expertise in digital marketing, customer acquisition, and data-driven marketing strategies.

The programme focuses on helping participants understand the evolving digital ecosystem, including performance marketing, content strategy, social media, and analytics. It equips professionals with the ability to design, execute, and optimize digital campaigns aligned with business objectives. Delivered through a live online learning format, the programme allows working professionals to upskill in one of the most in-demand domains without disrupting their careers.

Program Highlights

  • Certificate from IIM Indore

  • Flexible Learning Format

  • Live Online Masterclasses

  • 3-Day Campus Immersion

  • Capstone Project

  • Executive Alumni Status

Eligibility

  • Bachelor’s Degree (or equivalent) from a recognised university with minimum 50% marks.
  • At least 2 years of full-time professional work experience after completing qualifying education
  • Internships/trainee experiences are not counted as full-time work experience 

Specialization Offered

  • Certificate Programme in Digital Marketing & Strategy

Program Structure

  • Introduction to Marketing & Marketing Fundamentals
  • Introduction to Digital Marketing
  • Analytics Fundamentals
  • Digital marketing ecosystem and core principles
  • Understanding digital audience behaviour
  • Organic and paid search strategy
  • Keyword planning and optimisation frameworks
  • Social Media Marketing
  • Content Marketing
  • Display campaigns and ad tools
  • Retargeting strategy and conversion tracking
  • Brand building in digital ecosystems
  • Developing integrated communication plans
  • Data analysis techniques for digital insights
  • Attribution modelling and metrics tracking
  • Applying AI and ML in campaign automation
  • Personalisation and AI-driven decision support
  • Data Visualisation for Decision Making
  • Performance Measurement & ROI
  • B2B Marketing & Marketing Future Trends
Our Top

Hiring Partners

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Program Fees

Fee Breakup

Total Fees (12 Months) ₹1,70,000/-

No Cost EMI Available

EMI Fee : NA

Admission Process

1

Fill The Application Form

2

Screening Of Eligibility By Expert Counsellor

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Certificate Programme in Digital Marketing & Strategy

Sample Degree/ Certificate - All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.

View Sample Degree