Course Duration

12 Months

Program Fees

₹2,10,000

Application Closure Date

11 January 26

Scholarship

NA

Mode

Online

About University

Indian Institute of Management Indore (IIM Indore) is one of India’s premier business schools and an Institute of National Importance, known for its strong academic culture, industry engagement, and leadership development. With a mission to empower professionals with advanced managerial capabilities, IIM Indore blends academic rigor with practical relevance, enabling students to become strategic thinkers and effective leaders. The institute fosters a culture of innovation, research, and ethical business practices while equipping students with the skills needed to navigate dynamic global business environments. Through immersive learning experiences, world-class faculty, and a powerful alumni network, IIM Indore provides transformational education that fuels career growth and broadens professional horizons.

Program Overview

The Executive Programme in Sales and Marketing is a 12-month online executive learning journey that equips professionals with a deep understanding of modern sales and marketing strategies, tools, and practices. It combines foundational marketing concepts like consumer behaviour and marketing mix with advanced modules in digital marketing, brand management, pricing strategy, sales leadership, and analytics. Students gain practical exposure to industry tools such as Google Ads, Salesforce, Hootsuite, and HubSpot, enhanci

Program Highlights

  • Certificate from IIM Indore

  • Live Online Interactive Sessions

  • Practical Exposure to Industry Tools

  • Industry-Driven Curriculum

  • IIM's Experienced Faculty

  • 3-day campus immersion

  • Executive Education Alumni Status

Eligibility

  • Bachelor’s degree or equivalent (10+2+3/10+2+4) from a recognised university with at least 50% aggregate marks.
  • Minimum 2 years of full-time work experience after graduation (internships and training do not count as full-time experience).

Specialization Offered

  • Executive Programme in Sales and Marketing

Program Structure

  • Understanding the marketing mix (4Ps)
  • Consumer behaviour and market segmentation
  • Strategic brand management and identity development
  • New product development and go-to-market planning
  • Digital marketing tactics including SEO, SEM, social media strategy, email and content marketing
  • Use of analytics to measure campaign effectiveness and customer engagement
  • Hands-on tools like Google Ads, Salesforce, Hootsuite, and HubSpot to drive results
  • Forecasting techniques, distribution channel design, and logistics optimization
  • B2B sales strategies and negotiation skills
  • Application of AI and automation in marketing
  • Real-world case studies and capstone discussions to integrate learning
Our Top

Hiring Partners

Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto

Program Fees

Total Fees - ₹2,10,000/- (inc. GST)

Admission Process

1

Eligibility Screening

2

Admission Process

3

Screening & Shortlisting

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Degree

View Sample Degree