Course Duration

12 Months

Program Fees

₹2,10,000

Application Closure Date

31 May 26

Scholarship

NA

Mode

Online

About University

The Indian Institute of Management Indore is one of India’s premier management institutes and is part of the prestigious IIM network. Known for its academic excellence, rigorous curriculum, and strong industry relevance, IIM Indore has consistently been recognized among the top business schools in India.

The institute is an Institute of National Importance, offering globally relevant management education with a strong emphasis on research, innovation, and leadership development. With experienced faculty, a strong alumni network, and industry integration, IIM Indore provides a highly credible learning environment. The institute delivers programs tailored for working professionals, combining academic rigor with practical exposure and real-world insights. Its strong brand value and industry recognition make it a preferred choice for professionals aiming for career advancement.

Program Overview

The Executive Programme in Sales & Marketing from Indian Institute of Management Indore is a 12 month executive programme designed for professionals aiming to build expertise in marketing strategy, sales management, and customer-centric business growth.

The programme focuses on both strategic marketing concepts and practical sales execution, enabling participants to understand consumer behavior, market dynamics, and competitive positioning. It equips professionals with the ability to drive revenue growth, optimize sales performance, and design effective marketing strategies. Delivered through a live online learning format, the programme allows working professionals to upgrade their skills without disrupting their careers.

Program Highlights

  • Certificate from IIM Indore

  • Live Online Interactive Sessions

  • Practical Exposure to Industry Tools

  • Industry-Driven Curriculum

  • IIM's Experienced Faculty

  • 3-day campus immersion

  • Executive Education Alumni Status

Eligibility

  • Bachelor’s degree or equivalent (10+2+3/10+2+4) from a recognised university with at least 50% aggregate marks.
  • Minimum 2 years of full-time work experience after graduation (internships and training do not count as full-time experience).

Specialization Offered

  • Executive Programme in Sales and Marketing

Program Structure

  • Understanding the marketing mix (4Ps)
  • Consumer behaviour and market segmentation
  • Strategic brand management and identity development
  • New product development and go-to-market planning
  • Digital marketing tactics including SEO, SEM, social media strategy, email and content marketing
  • Use of analytics to measure campaign effectiveness and customer engagement
  • Hands-on tools like Google Ads, Salesforce, Hootsuite, and HubSpot to drive results
  • Forecasting techniques, distribution channel design, and logistics optimization
  • B2B sales strategies and negotiation skills
  • Application of AI and automation in marketing
  • Real-world case studies and capstone discussions to integrate learning
Our Top

Hiring Partners

Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto Airtel AU AXIS HDFC Hero IDFC IndusInd JK Cement Kotak Zepto

Program Fees

Fee Breakup

Total Fees (12 Months) ₹2,10,000/-

No Cost EMI Available

EMI Fee : NA

Admission Process

1

Fill The Application Form

2

Screening Of Eligibility By Expert Counsellor

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Executive Programme in Sales and Marketing

Sample Degree/ Certificate - All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.

View Sample Degree