Course Duration

12 Months

Program Fees

₹5,25,000

Application Closure Date

Soon

Scholarship

NA

Mode

Online

About University

Indian Institute of Management Calcutta is one of India’s oldest and most prestigious management institutes and a founding member of the IIM network. Recognized as an Institute of National Importance, IIM Calcutta is globally renowned for its academic excellence, rigorous curriculum, and strong industry relevance.

The institute holds the prestigious “Triple Crown” accreditation (AACSB, AMBA, EQUIS), placing it among a select group of business schools worldwide with all three global accreditations. It has consistently been ranked among the top business schools in India and globally, particularly known for its strength in finance, analytics, and leadership education. With a highly distinguished faculty, global partnerships, and a powerful alumni network across leadership positions worldwide, IIM Calcutta offers a premium and globally respected learning environment

Program Overview

The Advanced Programme for Marketing & Sales Professionals (APMSP) from Indian Institute of Management Calcutta is a 1-year executive programme designed for professionals aiming to build expertise in marketing strategy, sales leadership, and revenue growth.

The programme focuses on both strategic and tactical aspects of marketing and sales, enabling participants to understand customer behavior, market dynamics, and integrated business strategies. It equips professionals with the ability to drive business growth through data-driven marketing, effective sales management, and customer-centric approaches. Delivered through a blended learning format (live online + campus immersion), the programme allows working professionals to enhance their skills without interrupting their careers.

Program Highlights

  • Executive Certificate from IIM Calcutta

  • Designed for Mid-to-Senior Professionals

  • AI/ML Curriculum

  • Two On-Campus Modules

  • IIM Calcutta Alumni Status

Eligibility

  • Applicant must hold a Bachelor’s degree or a postgraduate degree from a recognised university with at least 50% aggregate marks.
  • Minimum 8 years of full-time work experience and currently working, after completing graduation.

Specialization Offered

  • Advanced Programme for Marketing and Sales Professionals (APMSP)

Program Structure

  • Role of marketing in business strategy
  • Understanding customer value and market orientation
  • Strategic marketing frameworks
  • Aligning marketing objectives with organisational goals
  • Consumer psychology and buying behaviour
  • Customer decision-making processes
  • Market research techniques and insights generation
  • Data-driven customer segmentation and targeting
  • Brand strategy and brand equity management
  • Building and sustaining strong brands
  • Product and service differentiation
  • Managing brand portfolios and lifecycle strategies
  • Digital marketing ecosystem and platforms
  • Integrated marketing communications
  • Marketing analytics and performance metrics
  • Leveraging data for marketing effectiveness
  • Sales management frameworks
  • Designing and managing sales organisations
  • Channel strategy, distribution networks, and partner management
  • Sales forecasting and performance measurement
  • Strategic pricing models and approaches
  • Value-based pricing and competitive pricing
  • Revenue optimisation strategies
  • Managing profitability through pricing decisions
  • B2B marketing strategies and frameworks
  • Managing key and strategic accounts
  • Relationship marketing and long-term customer value
  • Negotiation and stakeholder management
Our Top

Hiring Partners

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Program Fees

Fee Breakup

Total Fees (12 Months) ₹5,25,000/-

No Cost EMI Available

EMI Fee : NA

Admission Process

1

Fill The Application Form

2

Screening Of Eligibility By Expert Counsellor

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Advanced Programme for Marketing and Sales Professionals (APMSP)

Sample Degree/ Certificate - All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.

View Sample Degree