Course Duration

12 Months

Program Fees

₹5,25,000

Application Closure Date

4 January 26

Scholarship

NA

Mode

Online

About University

Indian Institute of Management Calcutta (IIM Calcutta) is India’s first national management institute and a globally respected leader in management education. With a legacy of academic excellence, the institute equips senior professionals with the strategic insight, analytical rigour, and leadership capabilities required to navigate complex business challenges. Through a blend of research-driven pedagogy and real-world exposure, IIM Calcutta empowers learners to drive organisational growth, innovate effectively, and lead with integrity. Its robust ecosystem, distinguished faculty, and expansive global network provide participants with unparalleled opportunities for professional advancement and lifelong learning. 

Program Overview

The Advanced Programme for Marketing and Sales Professionals at IIM Calcutta is a one-year executive education programme developed to accelerate the careers of mid-to-senior level professionals in marketing, sales, and related functions. The programme equips participants with advanced strategic and tactical knowledge across the entire marketing mix, enabling them to make informed decisions that drive customer engagement, brand growth, and revenue performance. Through a blend of case-based learning, live discussions, and practical applications, learners gain deep insights into market planning, integrated marketing communications, sales strategy, marketing analytics, and digital marketing imperatives. The curriculum also emphasises leadership and strategic thinking to prepare professionals for senior and C-suite roles.

Program Highlights

  • Executive Certificate from IIM Calcutta

  • Designed for Mid-to-Senior Professionals

  • AI/ML Curriculum

  • Two On-Campus Modules

  • IIM Calcutta Alumni Status

Eligibility

  • Applicant must hold a Bachelor’s degree or a postgraduate degree from a recognised university with at least 50% aggregate marks.
  • Minimum 8 years of full-time work experience and currently working, after completing graduation.

Specialization Offered

  • Advanced Programme for Marketing and Sales Professionals (APMSP)

Program Structure

  • Role of marketing in business strategy
  • Understanding customer value and market orientation
  • Strategic marketing frameworks
  • Aligning marketing objectives with organisational goals
  • Consumer psychology and buying behaviour
  • Customer decision-making processes
  • Market research techniques and insights generation
  • Data-driven customer segmentation and targeting
  • Brand strategy and brand equity management
  • Building and sustaining strong brands
  • Product and service differentiation
  • Managing brand portfolios and lifecycle strategies
  • Digital marketing ecosystem and platforms
  • Integrated marketing communications
  • Marketing analytics and performance metrics
  • Leveraging data for marketing effectiveness
  • Sales management frameworks
  • Designing and managing sales organisations
  • Channel strategy, distribution networks, and partner management
  • Sales forecasting and performance measurement
  • Strategic pricing models and approaches
  • Value-based pricing and competitive pricing
  • Revenue optimisation strategies
  • Managing profitability through pricing decisions
  • B2B marketing strategies and frameworks
  • Managing key and strategic accounts
  • Relationship marketing and long-term customer value
  • Negotiation and stakeholder management
Our Top

Hiring Partners

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Program Fees

Total Fees - ₹5,25,000/- (inc. GST)

Admission Process

1

Eligibility Screening

2

Admission Process

3

Screening & Shortlisting

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Degree

View Sample Degree