Course Duration

12 Months

Program Fees

₹4,07,000

Application Closure Date

Soon

Scholarship

NA

Mode

Online

About University

Indian Institute of Management Calcutta is one of India’s oldest and most prestigious management institutes and a founding member of the IIM network. Recognized as an Institute of National Importance, IIM Calcutta is globally renowned for its academic excellence, rigorous curriculum, and strong industry relevance.

The institute holds the prestigious “Triple Crown” accreditation (AACSB, AMBA, EQUIS), placing it among a select group of business schools worldwide with all three global accreditations. It has consistently been ranked among the top business schools in India and globally, particularly known for its strength in finance, analytics, and leadership education. With a highly distinguished faculty, global partnerships, and a powerful alumni network across leadership positions worldwide, IIM Calcutta offers a premium and globally respected learning environment.

Program Overview

The Executive Programme in Sales & Marketing (EPSM) from Indian Institute of Management Calcutta is a 1-year executive programme designed for professionals aiming to strengthen their expertise in marketing strategy, sales management, and customer-centric business growth.

The programme focuses on building a strong foundation in both strategic marketing and sales execution, enabling participants to understand market dynamics, customer behaviour, and competitive positioning. It equips professionals with the ability to drive revenue, improve market penetration, and lead sales-driven business functions. Delivered through a blended learning model (live online + campus immersion), the programme allows working professionals to upgrade their skills while continuing their careers.

Program Highlights

  • Executive Certificate from IIM Calcutta

  • Globally Recognition

  • Flexible Learning Format

  • Capstone Project & Marketing Simulation

  • Peer Learning & Networking

  • Executive Education Alumni Status

Eligibility

  • Applicants must hold a Bachelor’s degree from a recognised university.
  • A minimum of three 3 years full-time work experience after completing your graduation.

Specialization Offered

  • Executive Programme In Sales & Marketing (EPSM)

Program Structure

  • Contemporary frameworks for sales and marketing integration
  • Customer acquisition and retention strategy
  • Understanding stakeholder engagement and market ecosystems
  • Brand management principles
  • Product and services marketing
  • Customer value creation and positioning
  • Channel design and development
  • Retailing and e-commerce perspectives
  • Leadership in sales and marketing teams
  • Motivation and performance management
  • Negotiation and people skills
  • Integrated sales and marketing communication
  • Digital marketing strategies and analytics tools
  • CRM and customer engagement methodologies
  • Simulation exercises to apply learning to realistic scenarios
  • Capstone project integrating sales and marketing frameworks with organisational challenges
Our Top

Hiring Partners

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Program Fees

Fee Breakup

Total Fees (12 Months) ₹4,07,000/-

No Cost EMI Available

EMI Fee : NA

Admission Process

1

Fill The Application Form

2

Screening Of Eligibility By Expert Counsellor

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Executive Programme In Sales & Marketing (EPSM)

Sample Degree/ Certificate - All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.

View Sample Degree