Course Duration

12 Months

Program Fees

₹4,07,000

Application Closure Date

11 January

Scholarship

NA

Mode

Online

About University

Indian Institute of Management Calcutta (IIM Calcutta) is India’s first national management institute and a globally respected leader in management education. With a legacy of academic excellence, the institute equips senior professionals with the strategic insight, analytical rigour, and leadership capabilities required to navigate complex business challenges. Through a blend of research-driven pedagogy and real-world exposure, IIM Calcutta empowers learners to drive organisational growth, innovate effectively, and lead with integrity. Its robust ecosystem, distinguished faculty, and expansive global network provide participants with unparalleled opportunities for professional advancement and lifelong learning.

Program Overview

The Executive Programme in Sales & Marketing at IIM Calcutta is a 12-month blended executive education programme tailored for professionals ready to master contemporary sales and marketing principles. This programme offers a deep understanding of how businesses acquire, retain, and grow customers in competitive markets by integrating key frameworks across branding, distribution, services, and people management. The curriculum blends conceptual learning with practical application through real-world case studies, marketing simulations, and a capstone project to strengthen decision-making in dynamic commercial settings.

Program Highlights

  • Executive Certificate from IIM Calcutta

  • Globally Recognition

  • Flexible Learning Format

  • Capstone Project & Marketing Simulation

  • Peer Learning & Networking

  • Executive Education Alumni Status

Eligibility

  • Applicants must hold a Bachelor’s degree from a recognised university.
  • A minimum of three 3 years full-time work experience after completing your graduation.

Specialization Offered

  • Executive Programme In Sales & Marketing (EPSM)

Program Structure

  • Contemporary frameworks for sales and marketing integration
  • Customer acquisition and retention strategy
  • Understanding stakeholder engagement and market ecosystems
  • Brand management principles
  • Product and services marketing
  • Customer value creation and positioning
  • Channel design and development
  • Retailing and e-commerce perspectives
  • Leadership in sales and marketing teams
  • Motivation and performance management
  • Negotiation and people skills
  • Integrated sales and marketing communication
  • Digital marketing strategies and analytics tools
  • CRM and customer engagement methodologies
  • Simulation exercises to apply learning to realistic scenarios
  • Capstone project integrating sales and marketing frameworks with organisational challenges
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Hiring Partners

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Program Fees

Total Fees - ₹4,07,000/- (inc. GST)

Admission Process

1

Eligibility Screening

2

Admission Process

3

Screening & Shortlisting

4

Admission & Fee Payment

5

Book Your Seat

Sample Degree

Degree

View Sample Degree